SOC 2 U

If you're a B2B SaaS business, you need SOC 2 if you plan on selling your product or service. SOC 2 is an attestation that proves you can be trusted with sensitive customer data. In short, it's your license to sell.

One problem, though: the SOC 2 process is confusing. It's also expensive and time consuming. For startups, this represents a serious challenge. Many don't have the resources to commit to a SOC 2 project. But they need it if they intend on gaining traction in the marketplace.

This is where SOC 2 U comes in. The program leverages experience from Tugboat Logic’s Labs team, which has over a hundred years of experience conducting security audits, to simplify the SOC 2 readiness process. That way, Tugboat Logic can provide the user with value, cultivate trust and convert them into a customer.

Landing Page

  • Branded “Tugboat Logic Labs” to put our Labs team’s expertise conducting security audits front and center

  • Promotes SOC 2 U and offers a high-level overview of the program

  • Provides social proof, with testimonials from real users

  • Breaks down value proposition for program modules and outlines how they work

  • Highlights available programs and includes a teaser for future programs

  • Includes bio of Labs team to demonstrate credibility and domain expertise

  • Nudges users to create an account, after which they will enter our database and be enrolled in the appropriate nurture campaign

 

Modules

  • Modules for every step in the customer journey (awareness, consideration, decision)

  • Program is a la carte, so user can select modules that best support their journey to compliance

  • Experience of each module is tied to user needs, depending on where they are in the customer journey

  • Beyond acquiring leads, program objective is to nudge user to take a free trial of our product

 

Awareness Module: Learn About SOC 2

  • Objective: Turn PROJECT MANAGER persona into SOC 2 pro

  • How We Do It: Educational TOFU content and test

  • Reward: SOC 2 Readiness Certification and LinkedIn badge

  • CTA: Now that you’re a SOC 2 pro, find out what the best path to compliance is for your organization

  • 30 questions covering module #1 content

  • If fail, user can’t take the exam for another 24 hours

  • If pass, we generate a certification for the user

  • Unique certificate ID

  • Contains name associated with account

 

Awareness Module Content

 

Consideration Module: Choose Your Path to Compliance

  • Objective: Help DECISION MAKER and PROJECT MANAGER personas figure out the best path to compliance for their organization

  • How We Do It: MOFU content (pros and cons of each approach), a buyer’s guide, and a survey to learn more about their organization 

  • Reward: Recommendation on next steps based on their unique needs

 

Decision Module: Get Compliant

  • Objective: Nudge DECISION MAKER and PROJECT MANAGER into free trial

  • How We Do It: BOFU content and reframe free trial experience so that we’re delivering value

  • Reward: Begin compliance journey with everything you need to get a successful SOC 2 result.