Recycle Coach - Campaigns


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Campaigns represents an entirely new approach to recycling education.

By teaching residents how to correctly dispose of tricky items like plastic bags and lithium-ion batteries, it addresses one of the biggest issues facing recycling today: contamination. Built-in feedback provides proof of knowledge gain, so that program stakeholders get ROI validation.

Working with Recycle Coach’s product team, I helped conceptualize and build this new product. I also executed creative assets, including blogs, videos, canned social media posts, graphics, launch press releases and more. Finally, I worked in conjunction with the CS team to teach customers how to effectively launch their campaigns.

Feel free to check out our case study for more insights on how our Campaigns pilot went.