Press Clippings

Stuff I've done that's gotten media attention.


Recycle Coach in the Roanoke Times

I wrote a press release for Blacksburg, Virginia announcing the resounding success of a new educational product we piloted with them over an eight-week period. The story got picked up in a handful of local news outlets, including The Roanoke Times.


Recycle Coach in New Jersey Media

I helped the New Jersey Department of Environmental Protection, which is responsible for recycling at the state level, put together a press release looking at Recycle Coach app adoption a year after launch. The release got pickup in local and state outlets, including


Recycle Coach in Yonkers Times

I put together a press kit that our CS team provides to all new customers, that way they can leverage local media to get the word out about launching Recycle Coach. Here’s just one example of the release getting picked up in a local outlet.


Recycle Coach in Recycling Today

One of the recycling industry’s biggest online publications reached out to write a story about us, after they received an email blast filling everyone in on our game-changing search tool. Here’s the story.


Irene Lee (@TOCondoCoach) in CTV News

The City of Toronto threw Astral Media under the bus for their "Jarivs" Street typo, which graced one of the street's bus shelters. I thought I'd make light of the situation with a pithy, tongue-in-cheek remark. CTV News picked it up. Consequently, Irene's Twitter picked up 30 new followers over the course of Labour Day weekend.